The presentation on Web Analytics: An Hour A Day outlines how the book was developed, the challenges that the web analtyics industry faces (both vendors and practicioners) and how the mindset and solution outlined by Web Analytics 2.0 can help overcome that challenge.
Outline of the talk:
The book's back story: 00:00 - 09:30 (mm:ss)
Why is web analytics in a "soup": 09:30 - 18:00
Introducing Web Analytics 2.0: 18:00 - 20:00
Specifying the Web Analytics 2.0 mindset: 20:00 - 39:30
Lots of work? Expensive? Priorities?: 39:30 - 42:00